🚨 Omnipod 5 Recall — SMS Blast
Omnipod issued a recall on certain Omnipod 5 Pods. Two SMS options ready to blast to the full contact list via GHL:
SMS Option 1 — Friendly
Hey, it's Sin City Diabetics!
Omnipod issued a recall on certain Omnipod 5 Pods. We want to make sure you're safe, check if yours is affected: https://www.omnipod.com/mdc-3-26
Omnipod issued a recall on certain Omnipod 5 Pods. We want to make sure you're safe, check if yours is affected: https://www.omnipod.com/mdc-3-26
SMS Option 2 — Urgent
IMPORTANT: Omnipod 5 Pods have been recalled. Check if your Pod is affected and what to do next here: https://www.omnipod.com/mdc-3-26
- Sin City Diabetics
- Sin City Diabetics
Status: SMS copy finalized. Ready to schedule via GHL once variant is selected. Email blast also created.
Google Ads — V3 (Sin City Diabetics)
Google Ads • Account V3
Spend
$1,359
7-day total
Clicks
261
Impressions
12,146
Conversions
18
All conversions
CTR
2.15%
CPA
$75.51
| Campaign | Status | Spend | Clicks | Impr. | Conv. | CPA |
|---|---|---|---|---|---|---|
| Local PMAX General | Enabled | $897.70 | 97 | 3,810 | 14 | $64.12 |
| Local PMAX Expanded Locations | Enabled | $316.55 | 77 | 2,402 | 3 | $105.52 |
| Local PMAX General | Wed & Thurs | Enabled | $144.84 | 87 | 5,934 | 1 | $144.84 |
| Total | $1,359.09 | 261 | 12,146 | 18 | $75.51 |
Google Ads — V2 (Get Fast Cash For Strips)
Google Ads • Account V2
Spend
$27.67
7-day total
Clicks
8
Impressions
317
Conversions
4
CTR
2.52%
CPA
$6.92
Excellent
| Campaign | Status | Spend | Clicks | Impr. | Conv. | CPA |
|---|---|---|---|---|---|---|
| PMAX | Website Traffic | Enabled | $27.67 | 8 | 317 | 4 | $6.92 |
| Total | $27.67 | 8 | 317 | 4 | $6.92 |
Meta Ads (Facebook & Instagram)
Spend
$676.42
7-day total
Clicks
403
Impressions
16,231
Leads
48
$14.09/lead
Purchases
11
$61.49/purchase
CTR
2.48%
| Campaign | Spend | Clicks | Leads | Purchases | CPL |
|---|---|---|---|---|---|
| Lead Campaign | Sales vs Informative | Top 14 States | $676.42 | 403 | 48 | 11 | $14.09 |
| Total | $676.42 | 403 | 48 | 11 | $14.09 |
Combined Portfolio — 7-Day Summary
Total Ad Spend
$2,063
All platforms combined
Total Clicks
672
Total Conversions
22
Google Ads (V3 + V2)
Meta Leads
48
$14.09 CPL
Meta Purchases
11
$61.49/purchase
V2 CPA
$6.92
Best performer
Key Insights
V2 (Get Fast Cash) is outperforming: $6.92 CPA vs V3's $75.51 — a 10x efficiency gap. Consider reallocating budget from V3 Wed/Thurs PMAX ($144.84 CPA with just 1 conversion) to V2.
Wed & Thurs PMAX underperforming: $144.84 spent for only 1 conversion ($144.84 CPA). This campaign should be evaluated — either needs more time or budget should be reallocated to Local PMAX General which has a $64.12 CPA.
Meta Leads strong: 48 leads at $14.09 CPL with 11 converting to purchases. The Sales vs Informative campaign across Top 14 States continues to deliver.
Omnipod Recall Response: Email blast created, SMS options ready. Prioritize sending the blast to protect customers and maintain trust.
SEO Snapshot
Organic Search
SinCityDiabetics.com
43
Organic keywords
Organic Traffic
152
Est. monthly visits
GFCFS.com
16
Organic keywords
Organic Traffic
3
Est. monthly visits
Work Completed This Week
Email Marketing Email & SMS
- Create Omnipod 5 Recall Email
- Create SMS regarding recall on Omnipods with link to Omnipod's website
- Create email for 90-day reminder
- Create email for 60-day reminder
- Create email for 30-day reminder
- Create Welcome SMS for Walk-in Funnel
Website Website Updates
- Add a banner for Omnipods and Medtronic updates
- Change the price on Contour Plus from $10 to $5
- Block out Medtronic on the websites — no longer accepting them
- Launch new website (held up — need Squarespace hosting access)
CRM / Automations CRM & Automations
- Update the AI bot to know about Omnipods and Medtronic
- Fix automation errors for orders not getting kicked over — check filtering between Orders Ready to Pay (PayPal) and Orders Ready to Pay (Check)
- Hop on support to figure out block issue
- Check Marcus Beasley, Nataunia Ray, Kisha Ilo being stuck in Order Received — confirmed orders are manually moved from one stage to another
- Check Vicky Lawhorn orders being deleted in Servis
Content / Creative Content & Creative
- Send over Flyers and Business Cards
- Remove or replace Facebook posts that show open diabetic products — ensure posts display boxed strips and CGMs only
- Make another round of UGC content using Team Melleka for video content
- Create SCD marketing/branding package including brand deck, flyers, business cards, and posters
Google Ads Google Ads
- Add parallel form/ad variant that omits the employment question and rephrases with business name/website
- Verify and confirm business address information used for "get directions" conversions to resolve walk-in discrepancies
- Add negative keywords to Google Ads campaigns
Coming Up Next Week
- → Schedule and send Omnipod recall SMS blast via GHL
- → Evaluate Wed & Thurs PMAX campaign — pause or reallocate if CPA remains above $100
- → Explore scaling V2 budget — $6.92 CPA has room to grow
- → Launch new website once Squarespace hosting access is provided
- → Continue UGC content production
- → Check if social media posts are scheduled for next week